MUST-KNOW STUFFS TO CREATE YOUR OWN FACEBOOK PAGES

It is very important to know stuffs to create your own Facebook Pages. Because creating Facebook pages is a superb way to promote your business, gather support for your brand, propagate a cause to build public awareness, or to publicize in a variety of other ways. Having an active Facebook page actually aids in gaining tremendous popularity, leading to promotion of your business and satisfaction of your anticipation. Anyone who has access to Facebook can own a page, and the amazing part is that you don't need to pay to start your page, which allows the low-budget companies to acquaint themselves with public without the necessity to pay for advertisement on mass media.

All content of Facebook pages gets indexed on Google, the positive side of which is that use of keywords on your posts that are topic-related to your page helps you promoting your products. Of course try to avoid stuffing the posts with the same keyword. Instead, use other keywords closely relative to the subject matter. For instance, if your subject matter is on "awesome stilettos" then you may use relevant phrases like "stilettos are awesomeness".

You can have an infinite number of fans for your page. You may promote your Facebook page and gather more likes by letting your friends know about your page and inviting them to like your page. You may even ask them to share contents of your page on their walls and gathering likes from friends of friends, thereby grab popularity for your page gradually.

Another fantastic feature of Facebook pages is that they are public and accessible to everyone who has access to internet, whether they have Facebook profile or not, which is great for the business. 

SELECTION OF CATEGORIES

Facebook lets you choose between making pages for a:

1. Local Business or Place: Suitable for online store or business.
2. Company, Organization, or Institution: Suitable for business having more than one location with a variety of open hours and addresses or that does not need to attract customers to its physical premises.
3. Brand or Product: Suitable when products are stocked by more than one retailer or sold through more than one website.
4.  Artist, Band or Public Figure: Suitable for focused on and/or promoting artist or a band.
5. Entertainment: Suitable for business that is categorized as entertainment, e.g. magazines, books, radio stations, movies, or TV shows.
6. Cause or Topic: Suitable for charity or not-for-profit organization.

There are some structural differences among these choices, therefore before you attempt to choose the category, you must have a clear idea on those differences. A list is included here to provide you a clear concept on these categories.

	Basic info	Detailed info	Contact info
Local Business or Place	About	Website, Address, City/Town, Zip, Parking, Hours, Price range, Description	Email, phone, website
Company, Organization, or Institution	Founded, Address, City/Town, Zip	Website, Mission, Description, Products, Awards	Email, phone, website, about
Brand or Product	Founded, About	Website, Description, Products, Awards	website
Artist, Band or Public Figure	Birthday, Affiliation, Address, City/Town, Zip, About	Website, Personal information, Personal interests, Gender, Biography, Awards	Phone, Email
Entertainment	Release date, About	Website, Description	(None)
Cause or Topic	About	Website, Description	(None)

BE THE PROUD ADMIN OF YOUR OWN FACEBOOK PAGE

Having a Facebook user account is the first and foremost condition for creating a Facebook page. You will have to log in to your Facebook account, or create one in case you don't have any. After setting up the user account, you can create as many Facebook pages as you desire, provided that your pages will be kept detached from your personal profile or account if you desire so. Remember to maintain regularly all those pages you admin in order to gather more fans and build good relationship as well as promote your page successfully.

Now on the top right-hand corner of your page you'll find a settings gear. Click on it, then click first on "Advertising" and then on "Create a Page" to the left of the center of the screen under "Step 1: Build Your Facebook Page".

Next click on the type of page you'd like to create, and then before you can move on, click to "Agree to Facebook Pages Terms".

Complete the process by clicking on "Get Started" after which you’ll be able to add some more information for your page.

Upload unique profile picture and cover photo that will represent the place or person you are going to publicize, then click "Save Photo". Suitable and attractive pictures are often proven to help the page grabbing customer or fan attraction.

You may upload more photos on your page's wall to give people a better idea and more information about your organization.

Post status updates to provide your fans with more information on your niche.

Now complete the ‘About’ section by providing basic information about your cause, and include a description, website, or provide another link, such as the link to your organization's Twitter page if there's any. All these will improve your rankings. Click "Save Info" after you have completed the section.

You can use the admin panel to seek help, edit your page, and build an audience for your page.